Google Analytics holds accounts, be it individual or by group. You can use it for one purpose or more based on the data from multiple sites. At the upper most left hand corner, you could see your account. You can click down the arrow, and choose which account you would like to see. This only applies if you have set more than one account. This is the latest update of the Google Analytics so far.
When you click it, you are navigated to your account. Here, you can manage your user and configurate your setting that can be applied to everything in the account. You can use filter for great analysis and reporting. To highlight, account is the heartbeat of your data because this is the powerhouse of your data gathering, analysis and reporting. Proper setting is the way to properly understand your performance. If it is otherwise, reporting may not be properly shown because no data are gathered, or the data gathered are not the ones you project to align to your goals.
You can also set up your property here. This is just a website or mobile application. It contains a unique tracking ID that tells Google to collect and store these data together. What is good is that you can set up one or more properties. For example, you have one for your main domain, one for subdomain, one for Facebook page, and another one for your ecommerce site. Within each property, you can make different Views for your data. A view is defined as the process of accessing to your reports. By default, you can only have one unfiltered view which is automatically created when you create a Property. The data is generated only from the time you create the View. (More about the View will be discussed in the future blog.)
For better understanding of how Google Analytics works, try to look at the diagram below. Think ahead that you have already logged in to your Google Analytics Account. Look at the arrow and the connecting lines.
You can see that your account is associated to Google Analytics Platform. Every account set up and configurated contains a property. Then, this property needs to have a name and a unique tracking number. Again, this tracking number tracks all the actions of a visitor when he or she visits your site and runs through your pages. Here is the concrete example.